2015 - Great Pack Design

Sunday, 6 September 2015

Coca Cola's Innovation In Design

Coca Cola's Innovation In Design

Back in 2011 I attended a presentation by David Butler, Coca-Cola's VP of innovation and he outlined how the company were using revolutionary systems to operate on a global scale. This included designing their vending machines so that they could be easily modified to accommodate ...

todd Creative Director / Author

Todd Anderson is an award winning British designer currently based in Cape Town, developing innovative brand and packaging solutions with a variety of clients; partnering with some of the world's largest retailers, alongside nurturing smaller companies just starting out.

Saturday, 25 July 2015

My New Design Life

My New Design Life

If your a reader of this blog, then you will know that I'm both a dad to a one year old and also the creative director of a design studio. As you can imagine, I don't get too much downtime and only get to write in a very small window, often late at night and on the weekend. My family, ...

todd Creative Director / Author

Todd Anderson is an award winning British designer currently based in Cape Town, developing innovative brand and packaging solutions with a variety of clients; partnering with some of the world's largest retailers, alongside nurturing smaller companies just starting out.

Friday, 24 July 2015

Why Pink & Blue?

Why Pink & Blue?

I recently became a dad to a wonderful, amazing little boy and he is definitely the most loved new addition to my design life. Whilst my wife was still pregnant, we decided that we did not want to know the babies sex before the birth and loved the idea of it being a surprise. ...

todd Creative Director / Author

Todd Anderson is an award winning British designer currently based in Cape Town, developing innovative brand and packaging solutions with a variety of clients; partnering with some of the world's largest retailers, alongside nurturing smaller companies just starting out.

Thursday, 23 July 2015

Colour Wars

Colour Wars

Is it acceptable for a brand to trademark a colour?Colour plays such an essential role in the identity of a brand. Think of the blue used in the Facebook logo, Caterpillars yellow or Home Depots orange. Then there's Coca Cola's red that's such a strong identity that it even managed ...

todd Creative Director / Author

Todd Anderson is an award winning British designer currently based in Cape Town, developing innovative brand and packaging solutions with a variety of clients; partnering with some of the world's largest retailers, alongside nurturing smaller companies just starting out.

Lets talk about design!

Lets talk about design!

Welcome to my new blog! I have created it as a place to encourage topical discussion on creativity and innovation, celebrating both the beauty and success of the finished product, but also the journey and the processes involved along the way.I want us to talk about inspiration, ...

todd Creative Director / Author

Todd Anderson is an award winning British designer currently based in Cape Town, developing innovative brand and packaging solutions with a variety of clients; partnering with some of the world's largest retailers, alongside nurturing smaller companies just starting out.

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